We founded YAP in 2013, after noticing an opportunity for publishers and advertisers to optimise their monetisation strategies and reporting.

Since then, we’ve expanded to offer comprehensive analytics and data services to help publishers increase revenue.

Our Story

YAP is a comprehensive connector framework for publishers, linking multiple channels into a single data cube.

We manage the flow of advertising revenue between publishers and advertisers, by providing the best opportunities for advertisers and the maximum return for publishers. 

YAP is proudly powered by IBM’s leading reporting and analytics software.

Our Team

Paul Stemmet_Founder and CEO

Paul Stemmet
Entrepreneur and CEO

Paul is a Solutions Architect with extensive experience in the human machine-assisted digital advertising space. His expertise largely lies in audience building, Artificial Intelligence, software development and large system integration.

Kevin Dayton_CTO

Kevin Dayton
Chief Architect and Developer

Kevin is responsible for the technology planning and implementation of all software on the YAP Engine. His experience spans over 15 years, working as a specialist in the integration of mobile applications and properties.

Stefan Havenstein
Data Architect & Senior Software Developer, DMP / Oracle BlueKai expert

Stefan has 20 years of professional experience in Software Development, Architecture & Management, most notably medium to large product development, integration and migration projects in the finance, insurance, gaming and advertising sector.

Lerissa van Schalkwyk

Lerissa van Schalkwyk

Lerissa controls all project activities and opportunities relative to the YAP Engine, including reporting concerns, scheduled software plans, and configuration management

Cindy Erasmus
Project Coordinator

Cindy is responsible for client implementation and manages project deliverables. With 11 years experience in corporate communication and project managent she is the liaison between the internal team and client to coordinate all project activities.