Financial Benefits

10-15% reduction in media spend (vs existing targeting).

20% reduction in time spend by resources on data transformation and integration from multiple sources.

12%-15% decrease in conversion cost.

Technical Benefits

More consistent data across multiple sources.

Improved decision processes.

The benefit for your business

Aside from providing detailed insight into audiences, we recommend the most suitable marketing opportunities for advertisers. This is done by monitoring revenue between publishers and advertisers.

We also make recommendations that help publishers achieve maximum returns.

  • Reduce the cost of maintaining and integrating data sources from multiple commercial-off-the-shelf (COTS) products, through one engine (YAPEngine) and distributing this data to multiple dashboards and reporting solutions (Datorama, Google Data Studio, QlickView).
  • Provide an out of the box, ready to use, turnkey, dashboard solution with full user management system that supports multi-user, security and login control capability.
  • Provide a platform to run AI Models and deploy machine learning.
  • Enrich analytics data from multiple sources, by merging audience data with analytics campaigns.
  • Reduce the cost of storage in your dashboarding solutions for example QlikView and Datorama.
  • Provide Multi-touch Attribution capability to consolidate leads from multiple channels.
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